Cookie Policy

Cookie Policy

Last updated: 1 January 2026

This Cookie Policy explains how SC Pro Natura Biotechnologies S.R.L. uses cookies and similar technologies on the website https://www.rootfulnutrition.com. Please read this document carefully, together with our Privacy Policy, to understand how your data is collected and processed.

1. What are cookies?

Cookies are small text files that websites store on your device (computer, mobile phone, tablet) when you visit them. They allow the website to recognise your device and retain certain information about your visit — for example, language preferences, products added to the cart, or the fact that you are logged in.

Cookies are widely used by most websites and cannot access other data on your device, transmit viruses, or read information from other cookies.

Based on their duration, cookies can be:

  • Session cookies — temporary cookies that are automatically deleted when you close your browser;
  • Persistent cookies — remain on your device for a set period of time or until manually deleted.

Based on their origin, cookies can be:

  • First-party cookies — placed by the website you are visiting directly (https://www.rootfulnutrition.com);
  • Third-party cookies — placed by third parties (for example, Google Analytics, Meta).

2. Types of cookies used

Below you will find the complete list of cookies used on our website, grouped by purpose:

Essential cookies

Cookie name Provider Purpose Type Duration
_shopify_s Shopify Managing the browsing session and analysing on-site behaviour (associated with the current session). Essential 30 minutes
_shopify_y Shopify Persistent identifier for Shopify internal statistics (number of visits, traffic sources). Essential 1 year
cart Shopify Stores the shopping cart identifier, allowing added products to be retained. Essential 14 days
cart_ts Shopify Records the date and time of the last shopping cart update. Essential 14 days
cart_sig Shopify Security signature associated with the shopping cart. Essential 14 days
cart_ver Shopify Cart version — ensures correct data synchronisation. Essential 14 days
secure_customer_sig Shopify Authentication and session maintenance for logged-in customers. Essential 1 year
_shopify_sa_t Shopify Traffic analysis and referral source attribution. Essential 30 minutes
_shopify_sa_p Shopify Traffic analysis — tracking pages visited within the session. Essential 30 minutes
_tracking_consent Shopify Stores the user's cookie consent preferences. Essential 1 year
_shopify_essential Shopify Reference cookie required for the consent mechanism to function. Essential 1 year
_orig_referrer Shopify Retains the originating page (referrer) for correct traffic source attribution. Essential 14 days
_landing_page Shopify Records the first page visited by the user (landing page). Essential 14 days

Analytical cookies

Cookie name Provider Purpose Type Duration
_ga Google Analytics Unique identifier used to distinguish users and generate aggregated statistical reports. Analytical 2 years
_ga_<ID> Google Analytics 4 Stores session state for the GA4 property (replaces the former _gid in GA4). Analytical 2 years
_gid Google Analytics Unique daily session identifier — distinguishes users over the course of a day. Analytical 24 hours
_gat Google Analytics Limits the data collection rate (throttling) to reduce the volume of requests. Analytical 1 minute
_gat_gtag_<ID> Google Analytics Limits the data collection rate, specific to the gtag.js configuration. Analytical 1 minute

Marketing cookies

Cookie name Provider Purpose Type Duration
_fbp Meta (Facebook) Identifier for tracking visits and displaying personalised advertisements on Meta platforms. Marketing 3 months
_fbc Meta (Facebook) Stores the click identifier parameter (fbclid) — links the website visit to a click on a Facebook advertisement. Marketing 3 months
fr Meta (Facebook) Primary Meta cookie for delivering and measuring advertisement relevance. Marketing 3 months
_gcl_au Google Ads Stores conversion information for Google Ads campaigns (Google Conversion Linker). Marketing 3 months
_gcl_aw Google Ads Records the click on a Google Ads advertisement for conversion attribution. Marketing 3 months
__kla_id Klaviyo Persistent identifier used by Klaviyo for email personalisation and on-site behaviour tracking. Marketing 2 years
_pin_unauth Pinterest Pinterest Tag identifier — tracking conversions from Pinterest advertisements (if active). Marketing 1 year

Functional cookies

Cookie name Provider Purpose Type Duration
localization Shopify Retains the country and language selected by the user for a localised experience. Functional 14 days
shopify_pay_redirect Shopify Manages redirection during the Shopify Pay / Shop Pay payment process. Functional Session
_shopify_m Shopify Managing multimedia features and display preferences. Functional 1 year
_shopify_tm Shopify Internal cookie for theme management and display preferences. Functional 30 minutes
_cmp_a Shopify Retains the preferences selected by the user in the consent banner. Functional 1 year

3. Essential cookies

Essential cookies (also referred to as "strictly necessary" cookies) are indispensable for the proper functioning of the website. Without them, it would not be possible to browse the site, use the shopping cart, or complete an order.

Your consent is not required for essential cookies. These are activated automatically, on the basis of our legitimate interest in ensuring the website functions correctly (Art. 6(1)(f) of the GDPR) and in accordance with Art. 5(3) of Directive 2002/58/EC (ePrivacy), transposed into Romanian law through Legea nr. 506/2004 (Law No. 506/2004 on the processing of personal data and the protection of privacy in the electronic communications sector), Art. 4(5).

Examples of functions provided by essential cookies:

  • Maintaining products in the shopping cart throughout the session;
  • Customer account authentication and security;
  • Operating the cookie consent mechanism;
  • Fraud prevention and transaction security;
  • Server load balancing.

4. Analytical cookies

Analytical cookies help us understand how visitors interact with our website — which pages are most visited, how users navigate, and where they encounter difficulties. All collected data is aggregated and anonymised.

Your consent is required. Analytical cookies are activated only after you express your agreement through the cookie banner. You may withdraw your consent at any time.

We use Google Analytics 4 to collect statistical information such as:

  • Number of unique visitors and sessions;
  • Pages visited and average session duration;
  • Traffic sources (organic, direct, social media, advertisements);
  • Shopping cart abandonment rate;
  • Devices and browsers used.

Legal basis: Art. 6(1)(a) of the GDPR (user consent). Data collected through Google Analytics is transmitted to Google servers in the EU/EEA, in accordance with our privacy settings. For more information, please refer to the Google Privacy Policy.

5. Marketing cookies

Marketing cookies are used to display relevant advertisements based on your interests, both on our website and on third-party platforms (Facebook, Instagram, Google, etc.). They also allow us to measure the effectiveness of our advertising campaigns.

Your consent is required. Marketing cookies are activated exclusively with your explicit agreement, expressed through the cookie banner. You may withdraw your consent at any time.

Meta Pixel (Facebook / Instagram)

We use Meta Pixel to:

  • Track conversions from Facebook and Instagram Ads campaigns;
  • Create custom audiences and lookalike audiences;
  • Display relevant advertisements on Meta platforms.

More information: Meta Privacy Policy.

Google Ads (Conversion Tracking)

We use Google Ads Conversion Tracking to:

  • Measure the effectiveness of Google Ads campaigns;
  • Optimise bidding and advertising strategies;
  • Display personalised advertisements across the Google Display Network and YouTube.

More information: Google Privacy Policy.

Klaviyo

We use Klaviyo for email marketing communications and to personalise the on-site experience. The __kla_id cookie enables:

  • Identifying visitors who have interacted with our emails;
  • Sending personalised emails (cart abandonment, product recommendations);
  • Audience segmentation based on on-site behaviour.

More information: Klaviyo Privacy Policy.

Legal basis for all marketing cookies: Art. 6(1)(a) of the GDPR (user consent).

6. Functional cookies

Functional cookies allow the website to remember the choices you make (such as your preferred language, region, or display mode) and provide enhanced, personalised features.

Examples of functions provided:

  • Remembering the selected language and currency;
  • Saving consent preferences from the cookie banner;
  • Managing checkout features (Shopify Pay / Shop Pay);
  • Personalising the display based on your previous preferences.

Although functional cookies are not strictly essential for the basic operation of the website, they significantly enhance the browsing experience. We recommend keeping them enabled.

7. Consent

In accordance with Regulamentul (UE) 2016/679 (GDPR) (Regulation (EU) 2016/679 — General Data Protection Regulation), Directiva 2002/58/CE (ePrivacy) (Directive 2002/58/EC — ePrivacy Directive), and Legea nr. 506/2004 (Romanian Law No. 506/2004), we apply an opt-in consent model for all cookies that are not strictly essential.

How does the cookie banner work?

On your first visit to our website, you will see a consent banner offering the following options:

  • Accept all cookies — activates all cookie categories (analytical, marketing, functional);
  • Customise preferences — allows you to individually choose which categories to enable;
  • Reject non-essential cookies — only strictly essential cookies are activated.
Consent is:
  • Freely given — you are not required to accept non-essential cookies in order to use the website;
  • Specific — you may choose separately for each cookie category;
  • Informed — this document provides you with all the necessary information;
  • Unambiguous — consent is expressed through a clear action (click).

Withdrawing consent

You may withdraw or modify your consent at any time by:

  • Accessing the cookie settings in the footer of our website — the "Cookie Preferences" section;
  • Deleting cookies directly from your browser settings (see Section 8 below);
  • Contacting us at support@rootfulnutrition.com.

Withdrawing consent does not affect the lawfulness of processing carried out on the basis of consent given prior to its withdrawal.

8. How to manage / delete cookies

In addition to the settings available through our cookie banner, you can manage and delete cookies directly from your browser. Below you will find instructions for the most commonly used browsers:

Google Chrome

Go to Settings → Privacy and security → Cookies and other site data. From here you can view, delete, or block cookies.
Detailed instructions for Google Chrome

Mozilla Firefox

Go to Settings → Privacy & Security → Cookies and Site Data. You can delete cookies individually or all at once.
Detailed instructions for Mozilla Firefox

Safari

Go to Preferences → Privacy → Manage Website Data. Safari also offers the option to completely block third-party cookies.
Detailed instructions for Safari

Microsoft Edge

Go to Settings → Cookies and site permissions → Manage and delete cookies.
Detailed instructions for Microsoft Edge

Please note: Disabling or deleting cookies may affect the proper functioning of the website. Certain features (shopping cart, checkout process, saved preferences) may no longer work as expected.

9. Similar technologies

In addition to cookies, we may also use other tracking technologies, to which the same consent rules apply:

Tracking Pixels

Pixels are transparent, minimal-sized images (1x1 pixel) embedded in web pages or emails. They allow us to verify whether a page has been visited or an email has been opened. We use pixels from Meta (Facebook Pixel) and Google Ads.

Web Beacons

Similar to tracking pixels, web beacons are code fragments that collect information about user interaction with content. They are primarily used in email marketing campaigns (through Klaviyo) to measure open and click-through rates.

Local Storage and Session Storage

These are browser storage mechanisms similar to cookies but with a larger capacity. We use them to temporarily store data such as display preferences or shopping cart state. Unlike cookies, data in Local Storage is not automatically transmitted to the server with each request.

JavaScript Tags

JavaScript code fragments (such as Google Tag Manager) are used to load and manage analytics and marketing scripts. These tags operate based on your consent preferences — if you have not accepted a cookie category, the corresponding tags will not be activated.

10. Changes to this policy

We reserve the right to update this Cookie Policy to reflect changes in our practices, the technologies we use, or applicable legal requirements.

Any significant changes will be communicated through:

  • Updating the "Last updated" date at the top of this document;
  • Displaying a banner or notification on the website, where appropriate;
  • Requesting renewed consent, if the changes affect cookie categories or processing purposes.

We recommend that you review this page periodically to stay informed of any changes.

11. Contact

For any questions, requests, or complaints regarding the use of cookies on our website, you may contact us at:

Furthermore, if you believe that your data protection rights have been violated, you have the right to lodge a complaint with the Autoritatea Nationala de Supraveghere a Prelucrarii Datelor cu Caracter Personal (ANSPDCP) (Romanian National Supervisory Authority for Personal Data Processing):

For complete information about the processing of your personal data, please consult our Privacy Policy.