Rosehips, ashwagandha root, apple, chamomile and lavender on a cream backdrop

Full transparency

Ingredients

We go to great lengths to make sure every ingredient comes from the right source, in the right dose, in the right form.

39 active ingredients · 11 formulas · 0 synthetic colours

100% Traceable

Source is always transparent. We go beyond the legal minimum and third-party test for botanical identity, purity, potency, microbiological content, residual solvents, heavy metals and pesticides.

The Dose Is the Difference

Dose is always printed on the label. We use clinically studied concentrations, measured against EU reference intakes, not traces added just so they can appear on a list.

Bioavailable

Form is chosen so your body can actually use it. No unnecessary flow agents and no coatings that slow absorption down.

Full transparency

Thirty-nine ingredients.
Not one of them filler.

Every active in ROOTFUL formulas has a reason, a dose and a source. You will find them all here, written out in full, not hidden on the back of the jar.

39active ingredients
11formulas
0synthetic colours
Ashwagandha KSM-66, a ROOTFUL ingredient

01

Withania somnifera

Ashwagandha KSM-66

600 mg extract · 5% withanolides · 10 to 15:1 · 700 mg in Full-gut

Ashwagandha is sold everywhere. The difference is not the plant, it is the extract. We chose KSM-66: an extract of pure root, made with water, with no alcohol and no harsh solvents, standardised to 5% withanolides. It is the most clinically studied ashwagandha extract in the world.

The 10 to 15:1 concentration ratio means each gummy contains the equivalent of 3 to 4.5 g of dried root. And the daily dose of 600 mg is exactly the dose used in clinical research, not a fraction of it chosen to look good on the label. We use the root, not the leaf.

Find it inAshwagandha KSM-66·Full-gut

Chamomile, a ROOTFUL ingredient

02

Matricaria recutita

Chamomile

200 mg extract · 25:1

Chamomile is the tea your grandmother used to make you in the evening. We concentrated it 25 times: 200 mg of extract is the equivalent of roughly 5 g of dried flowers, about five cups of tea, in a single gummy.

We chose it because it is a gentle plant with a long history in evening rituals across Europe, and because it sits perfectly alongside lavender: floral, slightly bittersweet, not at all medicinal. We use the whole flower, not sorting leftovers.

Find it inMelatonin 5 mg

Lavender, a ROOTFUL ingredient

03

Lavandula angustifolia

Lavender

200 mg extract · 10:1

There are dozens of lavender species. We chose angustifolia, “true” lavender, the one grown for perfume and for extract, rich in linalool and linalyl acetate, the compounds that give it that scent of a field at sunset.

The 10:1 extract concentrates roughly 2 g of dried flowers into 200 mg. It is here because an evening ritual is not just chemistry, it is also sensory. Taste and scent make the shift from “still working” to “done for today” feel natural.

Find it inMelatonin 5 mg

Pistachio Melatonin, a ROOTFUL ingredient

04

Pistacia vera

Pistachio Melatonin

5 mg

Almost all the melatonin on the market is synthetic. Ours is extracted from pistachios. Pistacia vera is one of the richest natural sources of melatonin known in the plant world.

Melatonin contributes to the reduction of time taken to fall asleep; the beneficial effect is obtained by consuming at least 1 mg before bedtime. We chose 5 mg because we prefer an honest dose to a decorative one. It is not a sleeping pill, it is the signal your body produces anyway, at the right time.

Find it inMelatonin 5 mg

Vitamin D3, a ROOTFUL ingredient

05

Cholecalciferol

Vitamin D3

4000 IU (100 mcg) · 1600 IU in the immunity formula · 4000 IU in Full-immunity · 2000 IU in Vitamin D3 + K2 + A

Vitamin D3 is the form your skin makes in the sun and the form the body uses best. In Romania, between October and March, the sun is simply too low in the sky for the skin to make it. That is why we put it in two formulas, at two different doses.

Vitamin D contributes to the normal function of the immune system, to the maintenance of normal bones and teeth, to the maintenance of normal muscle function and to normal absorption and utilisation of calcium and phosphorus. 4000 IU for a consistent winter intake; 1600 IU in the immunity formula, where it works alongside vitamin C and zinc.

Find it inVitamin D3 4000 IU·Vitamin C & Zinc & D3·Full-immunity·Vitamin D3 + K2 + A

Sweet Orange Essential Oil, a ROOTFUL ingredient

06

Citrus sinensis

Sweet Orange Essential Oil

2 mg

It is not a filler flavouring. It is essential oil from orange peel, rich in d-limonene, and it is the only thing that flavours the vitamin D3 gummies.

The alternative would have been a lab-made “natural orange flavouring”: cheaper, more stable, more boring. We chose 2 mg of real oil because taste decides whether you take a supplement every day or forget it in a drawer.

Find it inVitamin D3 4000 IU

Vitamin C, a ROOTFUL ingredient

07

Ascorbic acid

Vitamin C

500 mg · 625% NRV · 300 mg in Full-immunity

We used pure ascorbic acid, the most studied and best absorbed form of vitamin C, at a dose of 500 mg, more than six times the daily reference intake.

Vitamin C contributes to the normal function of the immune system, to the reduction of tiredness and fatigue, to normal collagen formation for the normal function of skin, bones and cartilage, and to the protection of cells from oxidative stress, and it increases iron absorption. The body does not store it, which is why daily intake matters, not occasional megadoses.

Find it inVitamin C & Zinc & D3·Full-immunity

Zinc, a ROOTFUL ingredient

08

From zinc sulphate

Zinc

22.74 mg · 227% NRV · 50 mg zinc sulphate in capsules

Zinc sulphate is a form with good bioavailability and a long track record in clinical studies. We preferred it to zinc oxide, which is cheaper to buy but less well absorbed by the body.

Zinc contributes to the normal function of the immune system, to the protection of cells from oxidative stress, to normal macronutrient metabolism and to the maintenance of normal hair, nails and skin. It is a mineral the modern diet delivers inconsistently.

Find it inVitamin C & Zinc & D3·Full-beauty·Full-immunity

Rosehip, a ROOTFUL ingredient

09

Rosa canina

Rosehip

50 mg whole-fruit powder

Rosehips grow along roadsides all over Romania and are one of the richest natural sources of vitamin C in European flora.

We put them next to the ascorbic acid because a whole fruit brings more than a single molecule: rosehip powder keeps both the flavonoids and the carotenoids of the whole fruit. It is a gesture of respect for the whole ingredient and a tribute to the place we come from.

Find it inVitamin C & Zinc & D3

Apple Cider Vinegar, a ROOTFUL ingredient

10

Acetum pomum

Apple Cider Vinegar

400 mg · unfiltered, with the “mother”

Apple cider vinegar is the morning ritual almost nobody keeps up for more than a week, because it tastes of vinegar. That was exactly the problem we set out to solve.

We use unfiltered apple cider vinegar with the “mother”, the culture of bacteria and enzymes that forms during fermentation and is removed from the clear vinegars on the shelf. 400 mg per serving, with acetic acid and apple polyphenols, in a form you will actually take every day.

Find it inApple Cider Vinegar & Kombucha

Green Tea Kombucha, a ROOTFUL ingredient

11

Camellia sinensis

Green Tea Kombucha

300 mg

Kombucha is fermented green tea. We chose it because it brings something to the formula that vinegar alone does not: the polyphenol profile of green tea, plus the organic acids formed during fermentation.

The 300 mg, together with the 400 mg of apple cider vinegar, make the ACV gummy a complete morning ritual that tastes of baked apples, not of a vinegar bottle. We ferment starting from the Camellia sinensis leaf, not from a flavour extract.

Find it inApple Cider Vinegar & Kombucha

Hydrolysed Marine Collagen, a ROOTFUL ingredient

15

Marine collagen peptides, types I and III

Hydrolysed Marine Collagen

800 mg

Native collagen is a triple-helix protein, one of the largest molecules in the body. We chose an enzymatic hydrolysate from wild fish skin, broken down into short peptides at the factory, not whole collagen ground into powder.

Types I and III are the two predominant forms in skin, hair and nails. The peptides are rich in glycine, proline and hydroxyproline, the amino acids characteristic of collagen. Contains FISH.

Find it inFull-beauty

Hyaluronic Acid, a ROOTFUL ingredient

16

Sodium hyaluronate

Hyaluronic Acid

100 mg

We chose hyaluronate made by fermentation, not of animal origin. It is the same molecule, but without the swings in purity of raw material extracted from tissue.

It is a polysaccharide that binds water: the molecule holds up to 1,000 times its own weight in water. The label states the exact amount, it is not hidden in a blend.

Find it inFull-beauty

Bamboo Extract, a ROOTFUL ingredient

17

Bambusa vulgaris, stem

Bamboo Extract

100 mg · standardised to 50% silicon

Bamboo is the most concentrated plant source of silicon on the market. We chose the extract standardised to 50%, so we know exactly how much silicon goes into the capsule, not just how much extract.

Silicon is a trace element found in the structure of keratin and connective tissue. It has no authorised health claim in the European Union, so for it we state only the source, the dose and the form.

Find it inFull-beauty

L-Methionine, a ROOTFUL ingredient

18

Sulphur-containing essential amino acid

L-Methionine

100 mg

Made by fermentation, in its free L-form. The body cannot make it on its own, so it has to come from food or from supplements.

It is one of the two sulphur-containing amino acids in the body. The sulphur atom is what forms the bonds in keratin, the protein that hair strands and nails are built from.

Find it inFull-beauty

Vitamin E, a ROOTFUL ingredient

19

Tocopherol from vegetable oils

Vitamin E

24 mg · 200% NRV

Vitamin E is fat-soluble, so it needs the fat in a meal to be absorbed. That is why the capsules are taken with a meal, not on an empty stomach.

Vitamin E contributes to the protection of cells from oxidative stress. It is the only authorised claim for it and the only one we make.

Find it inFull-beauty

Vitamin A, a ROOTFUL ingredient

20

Retinyl acetate and retinyl palmitate

Vitamin A

2.8 mg RE in Full-beauty · 800 µg RE in Vitamin D3 + K2 + A

We chose the active form, not just beta-carotene. Beta-carotene is a precursor the body converts as needed, and the conversion rate varies widely from person to person.

Vitamin A contributes to the maintenance of normal skin and mucous membranes, to the maintenance of normal vision, to the normal function of the immune system and to normal iron metabolism.

Find it inFull-beauty·Vitamin D3 + K2 + A

Biotin, a ROOTFUL ingredient

21

Vitamin B7, D-biotin

Biotin

100 µg · 200% NRV

The D-form is the only biologically active one. Synthetic biotin is identical to natural biotin, it can simply be dosed precisely, which a plant extract does not allow.

Biotin contributes to the maintenance of normal hair and skin, to normal macronutrient metabolism and to the normal functioning of the nervous system.

Find it inFull-beauty

Vitamin B6, a ROOTFUL ingredient

22

Pyridoxine hydrochloride

Vitamin B6

1.6 mg · 114% NRV

Water-soluble, so it is not stored in the body. It only makes sense as a steady daily intake, not as an occasional gesture.

Vitamin B6 contributes to normal protein and glycogen metabolism, to normal cysteine synthesis and to the reduction of tiredness and fatigue. Cysteine is the second sulphur-containing amino acid in keratin.

Find it inFull-beauty

Vitamin B12, a ROOTFUL ingredient

23

Cyanocobalamin

Vitamin B12

5 µg · 200% NRV

Cyanocobalamin is the most stable form in storage. In the diet it comes almost exclusively from animal sources, which is why it is often missing from vegetarian diets.

Vitamin B12 contributes to normal red blood cell formation, to the reduction of tiredness and fatigue and to the normal functioning of the nervous system.

Find it inFull-beauty

L-Theanine, a ROOTFUL ingredient

24

Camellia sinensis

L-Theanine

400 mg

L-theanine is the amino acid that gives the tea leaf its full, umami taste. It is found almost only there, in small amounts, always alongside caffeine. We use it on its own.

Free L-form, made by fermentation. A cup of tea provides a few milligrams and, with them, the caffeine from the leaf. Here there are 400 mg and zero caffeine.

Find it inFull-calm

Magnesium Bisglycinate, a ROOTFUL ingredient

25

Magnesium bisglycinate (chelated with glycine)

Magnesium Bisglycinate

300 mg

Magnesium never travels alone: it reaches the capsule bound to something else. We turned down magnesium oxide, the cheapest form on the market and the least soluble in water.

Bisglycinate means one magnesium atom held between two molecules of glycine, the smallest amino acid in the body. The authorised claims for magnesium require a threshold of elemental magnesium, which is why here we state the form, not the effect.

Find it inFull-calm

GABA, a ROOTFUL ingredient

26

Gamma-aminobutyric acid

GABA

200 mg

Made by fermentation, a powder in free form. The molecule is identical to the one the body produces naturally.

Four carbon atoms, an amino group at one end and an acid group at the other: one of the simplest signalling molecules in the body. It has no authorised claims in the European Union, so for it we state only the source, the dose and the form.

Find it inFull-calm

Lemon Balm, a ROOTFUL ingredient

27

Melissa officinalis, leaf

Lemon Balm

200 mg dry extract

From the mint family, used in evening teas for centuries. We chose the dry extract from the leaf, not the whole plant, because the leaf is the part used traditionally.

There is no authorised European health claim for lemon balm. We include it for its history in evening rituals across Europe, and that is all we say about it.

Find it inFull-calm

Melatonin, a ROOTFUL ingredient

28

Synthetic melatonin

Melatonin

2 mg

Identical to the one the body produces. In Full-calm we use synthetic melatonin, not pistachio extract, because at 2 mg the dose has to be exact in every capsule.

Melatonin contributes to the reduction of time taken to fall asleep. The beneficial effect is obtained by consuming at least 1 mg shortly before bedtime, and the dose in the formula is twice that threshold.

Find it inFull-calm

Lactobacillus Cultures, a ROOTFUL ingredient

29

Live freeze-dried cultures

Lactobacillus Cultures

200 mg

Freeze-drying removes the water at low temperature, under vacuum, so the culture stays viable in the capsule without needing a fridge.

Probiotic bacteria have no authorised health claim in the European Union. Not even the word probiotic may be used as a claim. So we state the amount and the form.

Find it inFull-gut

Bromelain, a ROOTFUL ingredient

30

Ananas comosus, stem

Bromelain

100 mg

It is extracted from the pineapple stem, not the fruit. The stem is the part with the highest enzyme concentration, and it is a harvest by-product anyway.

It is a complex of enzymes that break down proteins. It has no authorised European claims, so for it we state the source, the dose and the form.

Find it inFull-gut

Papain, a ROOTFUL ingredient

31

Carica papaya, latex

Papain

100 mg

It is harvested from the latex of the unripe papaya fruit, by scoring the skin. The fruit keeps growing after harvesting.

Like bromelain, it is a proteolytic enzyme. No authorised claims in the European Union, so no promises on the label.

Find it inFull-gut

L-Glutamine, a ROOTFUL ingredient

32

Amino acid produced by fermentation

L-Glutamine

100 mg

Free L-form, made by fermentation. It is the most abundant amino acid in human plasma.

It has no authorised health claims in the European Union. It appears on the label with its dose, alongside the other six actives, with no proprietary blends.

Find it inFull-gut

Fructo-oligosaccharides, a ROOTFUL ingredient

33

Cichorium intybus, root

Fructo-oligosaccharides

100 mg

A short-chain prebiotic fibre extracted from chicory root. It passes undigested through the small intestine and reaches the colon intact.

Prebiotic means food for bacteria, not bacteria. It is the only ingredient in the formula that is not absorbed but passes straight on.

Find it inFull-gut

Piperine, a ROOTFUL ingredient

34

Piper nigrum, fruit

Piperine

10 mg

The alkaloid that gives pepper its heat. The dose is small because with piperine, the amount matters far less than its presence.

It is the smallest active in the formula, 10 mg, and it appears on the label as clearly as the 700 mg of ashwagandha. No authorised claims, so no promises.

Find it inFull-gut

Bovine Colostrum, a ROOTFUL ingredient

35

Colostrum bovinum

Bovine Colostrum

800 mg

The first secretion of the mammary gland, collected in the first hours after calving, once the calf has had its share. It is the largest active in the formula.

It has no authorised health claims in the European Union, so we state the source, the dose and the form. Contains MILK.

Find it inFull-immunity

Quercetin, a ROOTFUL ingredient

36

Sophora japonica, buds

Quercetin

100 mg

A plant flavonoid extracted from Sophora japonica buds. It occurs naturally in onion skins, capers and apple peel, but in small amounts.

No authorised European claims. We include it because it is one of the most studied flavonoids, and we write about it only what we are allowed to.

Find it inFull-immunity

Lion’s Mane, a ROOTFUL ingredient

37

Hericium erinaceus, fruiting body

Lion’s Mane

100 mg

We chose the fruiting body, the part you see and cook, not mycelium grown on grain. The difference shows in the certificate of analysis.

A mushroom long used in East Asian cooking and in traditional preparations. No authorised claims in the European Union.

Find it inFull-immunity

Selenium Yeast, a ROOTFUL ingredient

38

Saccharomyces cerevisiae

Selenium Yeast

60 mg

The yeast is grown on a selenium-rich medium, so the mineral ends up bound into the yeast protein rather than added as an inorganic salt.

Selenium contributes to the normal function of the immune system, to the maintenance of normal hair and nails and to the protection of cells from oxidative stress.

Find it inFull-immunity

Vitamin K2, a ROOTFUL ingredient

39

Menaquinone-7, all-trans

Vitamin K2

100 µg · 133% NRV

Made by fermentation with Bacillus subtilis. We chose MK-7 because it has the longest half-life of the menaquinones, which means a steadier level between doses.

Vitamin K contributes to the maintenance of normal bones and to normal blood clotting. It sits in the same capsule as D3 because both are fat-soluble and are absorbed together, with fat.

Find it inVitamin D3 + K2 + A

Open label

What you will not find
in our formulas.

Transparency is not only about saying what you put in. It is also about saying what you refused to put in.

  • Added sugar and high-fructose corn syrup
  • Synthetic colourings: the colours come from fruit and vegetable concentrates
  • Pork gelatine: the gummies are made with pectin
  • Stimulants and “fat burners”: nothing that makes you jittery just so it seems to be working
  • Decorative doses, below the studied threshold
  • “Proprietary blends” that hide the real amounts

Now you know what is inside.

Choose the formula that suits you, or ask us anything about doses and sources.

Food supplements are not a substitute for a varied diet and a balanced lifestyle. Do not exceed the recommended daily dose. Keep out of the reach of children. Products containing glucomannan should be taken with enough water; they are not recommended for people who have difficulty swallowing.