Cookie Policy

Last updated: 1 January 2026

This Cookie Policy explains how SC Pro Natura Biotechnologies S.R.L. uses cookies and similar technologies on the website https://www.rootfulnutrition.com. Please read this document carefully, together with the Privacy Policy, to understand how your data is collected and processed.

1. What are cookies?

Cookies are small text files that websites store on your device (computer, mobile phone, tablet) when you visit them. They allow the site to recognise your device and remember certain information about your visit, for example your language preferences, the products added to your basket or the fact that you are logged in.

Cookies are widely used by most websites and cannot access other data on your device, cannot transmit viruses and cannot read information from other cookies.

Depending on how long they last, cookies can be:

  • Session cookies are temporary and are deleted automatically when you close the browser;
  • Persistent cookies remain on the device for a set period or until they are deleted manually.

Depending on their origin, cookies can be:

  • First-party cookies are placed by the site you are visiting directly (https://www.rootfulnutrition.com);
  • Third-party cookies are placed by third parties (for example, Google Analytics, Meta).

2. Types of cookies used

Below is the complete list of cookies used on our site, grouped by purpose:

Essential cookies

Cookie name Provider Purpose Type Duration
_shopify_s Shopify Manages the browsing session and analyses behaviour on the site (linked to the current session). Essential 30 minutes
_shopify_y Shopify Persistent identifier for internal Shopify statistics (number of visits, traffic sources). Essential 1 year
cart Shopify Stores the shopping basket identifier, so that the products you have added are kept. Essential 14 days
cart_ts Shopify Records the date and time the shopping basket was last updated. Essential 14 days
cart_sig Shopify Security signature associated with the shopping basket. Essential 14 days
cart_ver Shopify Basket version: ensures data is synchronised correctly. Essential 14 days
secure_customer_sig Shopify Authenticates logged-in customers and maintains their session. Essential 1 year
_shopify_sa_t Shopify Traffic analysis and attribution of referral sources. Essential 30 minutes
_shopify_sa_p Shopify Traffic analysis: tracks the pages visited during the session. Essential 30 minutes
_tracking_consent Shopify Stores the user's cookie consent preferences. Essential 1 year
_shopify_essential Shopify Reference cookie required for the consent mechanism to work. Essential 1 year
_orig_referrer Shopify Remembers the page of origin (referrer) so the traffic source is attributed correctly. Essential 14 days
_landing_page Shopify Records the first page visited by the user (landing page). Essential 14 days

Analytics cookies

Cookie name Provider Purpose Type Duration
_ga Google Analytics Unique identifier used to distinguish users and generate aggregated statistical reports. Analytics 2 years
_ga_<ID> Google Analytics 4 Stores the session state for the GA4 property (replaces the old _gid in GA4). Analytics 2 years
_gid Google Analytics Unique daily session identifier: distinguishes users over the course of a day. Analytics 24 hours
_gat Google Analytics Limits the data collection rate (throttling) to reduce the volume of requests. Analytics 1 minute
_gat_gtag_<ID> Google Analytics Limits the data collection rate, specific to the gtag.js configuration. Analytics 1 minute

Marketing cookies

Cookie name Provider Purpose Type Duration
_fbp Meta (Facebook) Identifier used to track visits and show personalised ads on Meta platforms. Marketing 3 months
_fbc Meta (Facebook) Stores the click identifier parameter (fbclid): links the visit to the site with the click on a Facebook ad. Marketing 3 months
fr Meta (Facebook) Main Meta cookie for delivering ads and measuring their relevance. Marketing 3 months
_gcl_au Google Ads Stores conversion information for Google Ads campaigns (Google Conversion Linker). Marketing 3 months
_gcl_aw Google Ads Records the click on a Google Ads ad for conversion attribution. Marketing 3 months
__kla_id Klaviyo Persistent identifier used by Klaviyo to personalise e-mails and track behaviour on the site. Marketing 2 years
_pin_unauth Pinterest Pinterest Tag identifier: tracks conversions from Pinterest ads (if active). Marketing 1 year

Functional cookies

Cookie name Provider Purpose Type Duration
localization Shopify Remembers the country and language selected by the user for a localised experience. Functional 14 days
shopify_pay_redirect Shopify Manages the redirect in the Shopify Pay / Shop Pay checkout process. Functional Session
_shopify_m Shopify Manages multimedia features and display preferences. Functional 1 year
_shopify_tm Shopify Internal cookie for managing the theme and display preferences. Functional 30 minutes
_cmp_a Shopify Remembers the preferences selected by the user in the consent banner. Functional 1 year

3. Essential cookies

Essential cookies (also called “strictly necessary”) are indispensable for the site to work properly. Without them, it would not be possible to browse the site, use the shopping basket or complete an order.

Your consent is not required for essential cookies. They are activated automatically, on the basis of our legitimate interest in ensuring that the site works (art. 6(1)(f) GDPR) and in accordance with art. 5(3) of Directive 2002/58/EC (ePrivacy), transposed in Romania by Law no. 506/2004, art. 4(5).

Examples of functions provided by essential cookies:

  • Keeping products in the shopping basket during the session;
  • Authentication and security of the customer account;
  • Operation of the cookie consent mechanism;
  • Fraud prevention and transaction security;
  • Server load balancing.

4. Analytics cookies

Analytics cookies help us understand how visitors interact with our site: which pages are visited most, how users navigate and where they run into difficulties. All the data collected is aggregated and anonymised.

Your consent is required. Analytics cookies are activated only after you give your agreement through the cookie banner. You can withdraw your consent at any time.

We use Google Analytics 4 to collect statistical information such as:

  • The number of unique visitors and sessions;
  • The pages visited and the average session duration;
  • Traffic sources (organic, direct, social media, ads);
  • The shopping basket abandonment rate;
  • The devices and browsers used.

Legal basis: art. 6(1)(a) GDPR (the user's consent). Data collected through Google Analytics is sent to Google servers in the EU/EEA, in accordance with our privacy settings. For more information, see the Google Privacy Policy.

5. Marketing cookies

Marketing cookies are used to show you relevant ads based on your interests, both on our site and on third-party platforms (Facebook, Instagram, Google, etc.). They also allow us to measure the effectiveness of our advertising campaigns.

Your consent is required. Marketing cookies are activated only with your explicit agreement, given through the cookie banner. You can withdraw your consent at any time.

Meta Pixel (Facebook / Instagram)

We use the Meta Pixel to:

  • Track conversions from Facebook and Instagram Ads campaigns;
  • Create custom audiences and lookalike audiences;
  • Show relevant ads on Meta platforms.

More information: Meta Privacy Policy.

Google Ads (Conversion Tracking)

We use Google Ads Conversion Tracking to:

  • Measure the effectiveness of Google Ads campaigns;
  • Optimise bidding and advertising strategies;
  • Show personalised ads on the Google Display Network and YouTube.

More information: Google Privacy Policy.

Klaviyo

We use Klaviyo for e-mail marketing communications and to personalise the experience on the site. The __kla_id cookie allows:

  • Identifying visitors who have interacted with our e-mails;
  • Sending personalised e-mails (basket abandonment, product recommendations);
  • Segmenting the audience based on behaviour on the site.

More information: Klaviyo Privacy Policy.

Legal basis for all marketing cookies: art. 6(1)(a) GDPR (the user's consent).

6. Functional cookies

Functional cookies allow the site to remember the choices you make (such as your preferred language, region or display mode) and provide enhanced, personalised features.

Examples of functions provided:

  • Remembering the selected language and currency;
  • Saving the consent preferences from the cookie banner;
  • Managing checkout features (Shopify Pay / Shop Pay);
  • Personalising the display based on previous preferences.

Although functional cookies are not strictly essential for the basic operation of the site, they significantly improve the browsing experience. We recommend keeping them enabled.

7. Consent

In accordance with Regulation (EU) 2016/679 (GDPR), Directive 2002/58/EC (ePrivacy) and Law no. 506/2004 of Romania, we apply an opt-in consent model for all cookies that are not strictly essential.

How does the cookie banner work?

On your first visit to our site, you will see a consent banner that offers you the following options:

  • Accept all cookies (activates all categories of cookies: analytics, marketing, functional);
  • Customise preferences (you choose individually which categories you want to activate);
  • Reject non-essential cookies (only strictly essential cookies are activated).
Consent is:
  • Freely given in that you are not obliged to accept non-essential cookies in order to use the site;
  • Specific in that you can choose separately for each category of cookies;
  • Informed in that this document gives you all the information you need;
  • Unambiguous in that consent is expressed through a clear action (a click).

Withdrawing consent

You can withdraw or change your consent at any time by:

  • Accessing the cookie settings in the footer of our site, in the “Cookie preferences” section;
  • Deleting cookies directly in your browser settings (see section 8 below);
  • Contacting us at support@rootfulnutrition.com.

Withdrawing consent does not affect the lawfulness of processing carried out on the basis of consent given before the withdrawal.

8. How to manage / delete cookies

In addition to the settings in our cookie banner, you can manage and delete cookies directly in your browser. Below are instructions for the most widely used browsers:

Google Chrome

Go to Settings → Privacy and security → Cookies and other site data. From here you can view, delete or block cookies.
Detailed instructions for Google Chrome

Mozilla Firefox

Go to Settings → Privacy & Security → Cookies and Site Data. You can delete cookies individually or all at once.
Detailed instructions for Mozilla Firefox

Safari

Go to Preferences → Privacy → Manage Website Data. Safari also offers the option of blocking third-party cookies completely.
Detailed instructions for Safari

Microsoft Edge

Go to Settings → Cookies and site permissions → Manage and delete cookies and site data.
Detailed instructions for Microsoft Edge

Please note: Disabling or deleting cookies may affect the proper functioning of the site. Certain features (the shopping basket, the checkout process, saved preferences) may no longer work as expected.

9. Similar technologies

In addition to cookies, we may also use other tracking technologies, to which the same consent rules apply:

Tracking pixels

Pixels are tiny transparent images (1x1 pixel) embedded in web pages or e-mails. They allow us to check whether a page has been visited or an e-mail has been opened. We use pixels from Meta (Facebook Pixel) and Google Ads.

Web beacons

Similar to tracking pixels, web beacons are snippets of code that collect information about the user's interaction with content. They are used especially in e-mail marketing campaigns (via Klaviyo) to measure open and click rates.

Local Storage and Session Storage

These are browser storage mechanisms, similar to cookies but with a larger capacity. We use them to store data temporarily, such as display preferences or the state of the shopping basket. Unlike cookies, data in Local Storage is not sent automatically to the server with every request.

JavaScript tags

JavaScript code snippets (such as Google Tag Manager) are used to load and manage analytics and marketing scripts. These tags work on the basis of your consent preferences: if you have not accepted a category of cookies, the corresponding tags will not be activated.

10. Changes to the policy

We reserve the right to update this Cookie Policy to reflect changes in our practices, in the technologies used or in the applicable legal requirements.

Any significant change will be communicated by:

  • Updating the “Last updated” date at the top of this document;
  • Displaying a banner or notice on the site, where appropriate;
  • Requesting new consent, if the changes affect the categories of cookies or the purposes of processing.

We recommend that you check this page periodically to stay informed of any changes.

11. Contact

For any questions, requests or complaints about the use of cookies on our site, you can contact us at:

Also, if you consider that your data protection rights have been infringed, you have the right to lodge a complaint with the National Supervisory Authority for Personal Data Processing (ANSPDCP):

For complete information on the processing of your personal data, please see the Privacy Policy.